Transcript of Media Consumption Habits Across Generations – Rethinking What You Know
Excerpt of Cecily Cohen, Head of Strategy, Planning and Insights for North America markets at Nokia
Host: What does the future hold for the evolution of mobile devices?
Cecily: I think our idea what a device is, is going to change significantly in the coming years. We are already starting to see the emergence of what is called emerging devices, whether they are netbooks, or tablets, or e-readers—they may even be wearable devices, but what you are seeing is, there are multiple screens that are going to be available to consumers. And they are going to serve different purposes throughout the consumers’ day depending on what they are doing and where they are.
And so, I expect that what you will also see as a result of this is that consumers will increasingly expect to see their content available in a pretty consistent fashion and form wherever they are and whatever device they are using and so we will see a rise in cloud services. We will see an expectation from consumers that they will be able to pull their content—the same content—out of the cloud down to their smartphone or onto their tablet or onto their e-reader or onto their television or PC.
The second area I think where we can expect some interesting things in the future is around contextuality again having this ability to marry location and your personal network and also information—metadata that is out there—to provide a really contextually aware experience for you.
One of the exciting trends coming along is around augmented reality, which allows you to impose metadata over what you are seeing in front of you with your own eyes, and so there are a couple of great examples out in the market right now.
There are some services that allow you to point your phone up at the sky and your phone will show you what you are viewing through the lens but also show you the names of the constellations, superimposed on top of the images that you are viewing in real time in real life. You will see a marriage of things like information about pricing, or information about shopping, or information even about people superimposed over the reality that you are seeing right in front of you. So, some really exciting opportunities to marry all these massive amounts of information that is out there and make it relevant and immediate for consumers.
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